I created a pop-up shop for Yes Way Rosé and Ben & Jerry’s ice cream by using one shipping container. I used SketchUp to build it. The pop-up is a taste testing station for this new collaboration. There are lots of standing tables outside for people to gather around and talk together as they enjoy their ice cream.

My target audience for this pop-up would be women in their twenties to early thirties. I wanted the idea of this to be a hang out spot. Once the product gets into stores, they would be able to purchase it and eat it during girl’s night!