We were asked to redesign any packaging of our choosing. I decided to pick my favorite cereal, Special K Red Berries! I wanted to redesign it to be targeted towards children. Since it is considered a healthier cereal, I thought this would be a good chance to get kids to want to eat it.

The major design choices I made, to make it targeted to children, were a fun strawberry mascot and a maze activity on the back. I also included a Box Top cutout at the top to make it even more persuasive. To add, I had asked my eight year old cousin which cereal would be more enticing to eat, and she chose my designed packaging, which means I hit my target audience!